The Team

Meet the Innovators Behind Your Success

Our team drives everything we accomplish. Built from passionate experts, visionary leaders, and innovative problem-solvers, we're committed to delivering exceptional AI solutions that accelerate your business growth. Each member contributes distinct expertise and perspectives, collaborating to create solutions that are powerful, scalable, and user-friendly.

Growth.

Efficiency. Innovation. Empowerment.

Meet the Team

Rich Nazzaro

Managing Partner

Andy Worobel

Managing Partner

Ken Chew

Technology Partner

Rich Nazzaro built his career helping businesses streamline operations and maximize growth. With leadership roles at Accenture, Dell, CA Technologies, and Salesforce, he saw firsthand how inefficient processes and overwhelming technology held businesses back. Recognizing that many executives and business owners were drowning in data but lacked a clear strategy, he co-founded a consultancy with Andy Worobel to change that.

Today, Rich helps business leaders cut through complexity, optimize their systems, and leverage AI and automation for measurable growth. With a sharp eye and a no-BS policy, he specializes in turning tech overwhelm into simple, strategic solutions that create freedom, efficiency, and long-term success.

With 30 years of consulting experience, Rich is committed to turning operational challenges into opportunities for growth and success.

Andy Worobel knows that business success doesn’t have to be complicated. With a background in B2B marketing, she quickly learned the importance of understanding true business value. When CRM and marketing automation tech changed the marketing game, she discovered how it took the right combination of processes, technology and data to transform an organization’s potential. Working with industry giants like HP, Oracle, and Dell, she developed a passion for leveraging data, processes, and technology to drive measurable results.

She and Rich Nazzaro often discussed how overwhelmed business leaders were—stuck in daily operations without the time or strategy to scale effectively. Recognizing a clear opportunity, they co-founded their consultancy to help business owners streamline operations, cut through tech clutter, and build systems for sustainable growth.

Andy helps business leaders simplify complex processes, integrate technology effectively, and create systems that support sustainable growth. By focusing on clear strategies, smart automation, and strategic alignment, Andy helps organizations spend less time fighting their systems and more time achieving their goals.

With over two decades of experience in technology sector, Ken successfully navigated roles ranging from software development, to project management, team leadership, and enterprise architecture. His expertise spans diverse industries, including semiconductor, manufacturing, telecommunications, retail marketing, enterprise CRM, and insurance, where he delivered solutions for industry giants like Dell, Panasonic, AXA, and Salesforce. Holding a PMP certification and multiple industry awards, he excels in managing large-scale projects, optimizing IT systems, processes, and driving innovation.

In addition to technical and leadership experience, he has a deep commitment in leveraging technology for environmental and social impact. Specializing in autonomous systems, he developed custom solutions for aerial videography, automated mapping, and environmental monitoring with a particular focus on marine conservation. Actively involved in education and advocacy, he shares his expertise in inspiring innovation and problem-solving within the community.

Ken helps businesses map problems into system solutions and automations, favoring simplification over complexity, and reducing technical debt. By working closely within the industry, he gains deep understanding of the challenges faced daily and delivering high-performant, secure, and compliant end-to-end systems. With the right tools and clean data, businesses are able to focus on driving results and scalability.

Cyndi Choung

Executive Advisors

Mark Baker

Principal Practitioner, AI Governance

Cyndi built her career transforming how organizations leverage technology. Over 25 years, she rose from Accenture analyst to Chief of Staff in Creative Artists Agency's Office of the CIO, leading enterprise strategy, complex technology initiatives, and M&A integrations. Along the way, she recognized that executives were drowning in technology decisions without clear roadmaps for their investments.

Throughout her career, she recognized a common challenge: executives were overwhelmed by technology decisions—juggling vendor relationships, budget pressures, and competing priorities without a clear roadmap for their investments.

Today, Cyndi helps business leaders cut through the noise and make smarter technology decisions. She specializes in optimizing SaaS portfolios, aligning technology investments with business goals, and leading transformation initiatives that deliver measurable results. By combining strategic thinking with hands-on program management expertise, she helps organizations spend less time managing technology chaos and more time driving growth.

With over 25 years of experience, Cyndi is committed to helping leaders navigate modern enterprise technology complexity and build systems that create sustainable competitive advantage.

Mark Baker has spent nearly two decades building and scaling delivery practices across enterprise SaaS and AI. He spent more than 10 years at Salesforce and MuleSoft in director-level roles, where he ran portfolios of up to $30M and averaged 9.7/10 customer satisfaction.

At Silverline he was VP of Delivery Operations, leading an organization of more than 100 consultants. Most recently he was Chief AI Practitioner at Altimetrik, where he built the company’s GenAI strategy and AI governance offerings. Throughout that time he kept seeing the same problem: technology moved faster than the organizations adopting it. Pilots didn’t scale, costs went untracked, and nobody owned the outcome.

Today, Mark leads SaaSBA’s Digital and AI Transformation Governance practice. He helps CIOs, COOs and heads of AI and digital regain control of AI adoption that has outrun their ability to manage it. He doesn’t do it with another committee that slows everything down. He sets clear owners, a fast approval path, guardrails for customer data and success criteria before a pilot starts. His work extends SaaSBA’s Connected Operating Framework, because getting the operating rhythm right now has to include AI.

Mark is known for staying positive under pressure and leading with high emotional intelligence. His approach is simple: focus on what makes teams and customers successful, find joy in the work, and be a good human.

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